Who better to seek a hug from than Sri Mata Amritanandamayi Devi, AKA the Hugging Saint.
Amma, as she is more commonly called, was born into a normal childhood in a small coastal South Indian village, but soon was seen to have a higher calling. She teaches that love and selfless giving are the most important guiding principles, and she embodies this – literally- by spending hours of every day giving hugs and consolation to anyone who comes to her. Over the past 30 years, she has hugged millions of people all over the world!
By spending 3 days at her Ashram, which is located on the property where she was born, we were able to gain some insight into her work… and of course we also got a divine hug!
It is hard to know where to start in summing up our experience at the Amritapuri Ashram. Suffice to say that it is truly a whole different world. Walking through the gates of the ashram, you enter a community filled with people wearing flowing white clothing, eating communal “gruel”-type meals from stainless steel dishes, and spending their days chanting, praying, and connecting with their spiritual selves, as guided by Amma.
The ashram is a spiritual place, so photographs were strictly prohibited, but your imaginations will paint a pretty accurate photo- everything from our bare room with mattresses on the floor, to a sea side full of meditating practitioners from all walks of life!
We were impressed by the commitment of Amma’s followers to lead simple lives without materialistic distractions. It is hard to think of better guiding principles than love and selfless giving, and we fully believe in the basic teachings which Amma shares. We were also impressed by the magnitude of the ashram itself, having 3000 permanent residents, with the capacity to house an additional 2000 visitors. It is massive, but it feels like a small village. Everyone is expected to complete at least two hours of SEVA (selfless service) to keep the ashram running, so while we were there, Patrick and I helped with the composting program, and also washed dishes at night. Everything runs relatively smoothly and it provides a safe space for many people. Amma also heads the Embracing the World charity, which is often one of the first to arrive on scenes of world disasters. By all accounts, this is an inspirational woman and a special place.
We must be honest, however, that we also had certain reservations over the course of our stay. There is a real sense of idol worship that felt a bit misguided. Somehow, all the “fuss” around ‘Amma the idol’ distracted from her core message. There is a true “Amma-mania”, complete with every possible trinket you can think of available- rings, watches, bags, T-shirts, postcards (of her feet!), etc. When she walks anywhere, crowds rush for a glimpse of this woman that is on display all day on stage as it is.
And then there’s the hug. Sounds great, right? I am a hugger- I love hugs. And a divine hug? Sign me up! Well, sign up indeed! You get assigned a time when you can get in line to have a hug. After an hour in line, one of her assistants literally grabs you and shoves your head into her sizeable chest…. and holds it there!! That hug will end when She decides it’s time! It is a somewhat awkward, strange experience, and unfortunately, I can’t say it was the most moving or enlightening spiritual experience I have had.
Patrick had an equally baffling experience, culminating in Amma whispering in tongues in his ear, and then saying, “I told ‘im, I told ‘im, I told ‘im”…. okay…. we are not sure what to make of that… perhaps she has a direct line to the big Him and felt Patrick needed a favour or two!! Time will tell, I guess!
Oh well, it was very interesting as an anthropological study, if nothing else! We are glad we went, and will try to remember the core messages more than anything else.










